Since the Julian calendar was introduced in 46 BC, everyone has depended on it. In the 1800’s promotional calendars were introduced. In 1894, up to 3 million promotional advertising calendars were produced in the United States alone.
74% of recipients remember the name of the advertiser on their promo calendar.
82% of all recipients enjoy receiving a calendar as a free gift.
Calendars can be customized with your own pictures and coupon page.
More than 3 calendars are printed every second in the USA.
70% of recipients plan to do business with the company that gave them a calendar.
Calendar advertising outperforms other advertising media on these measurements: Target marketing, Clarity of message, Value, Permanence, Competition for attention. These comparisons were made against Newspapers, Magazines, Radio, Television, Direct Mail. This study was done by Dr. Kenneth Lawyer, retired Marketing Department Chair of Case Western Reserve University.
The average household has 3.12 printed calendars.
Calendars advertising is appreciated more than any other kind of advertising.
The cost per impression is about 4 hundredths of a penny. This is calculated on an average calendar price of $1.50, with 10 impressions per day, for a whole year. (3650 impressions).
Most data courtesy of PPAI (Promotional Products Association International, A Study of Calendar Usage in U.S. Households (2011).
The popular Barlow Chrome Tape Measure number 20217. Why this product? The Barlow tape is a household word in many USA homes. The Barlow brand has a proud history of quality. Simplicity in design makes for a long lasting product life. The dual scale, metric and inch, make it popular in any country. The smooth compact design makes it a great tape to keep in your pocket. Your company logo can easily be laser engraved on the front and back.
Choose a vendor with a good reputation and is easy to do business with.
Choose the right product. Pens are always the first products that come to mind. But, ask for help in choosing an appropriate product for your particular promotion. Sometimes the best way to advertise you business is with refrigerator magnets,calendars, or screwdrivers.
Order enough to do the job, plus some extras. This is cheaper than placing a small repeat order when you run out of items.
Keep your imprint simple, and not cluttered. People don’t like to read a bunch of small print. Just use your well-designed logo, and your phone number.
Plan ahead. Don’t wait till the last minute, and be forced to pay for overnight shipping. Planning ahead also reduces the chance of making mistakes.
Good luck in your next promotion! See you at the trade show.
Promotional advertising items aren’t just for getting your logo out there. They are useful items, too. Take a look at your refrigerator door, the items on your desk, the items in your desk drawer, and logo items in your car and garage. Look at your closet. It isn’t hard to find a company’s logo on items in all these places. Here are 3 promotional advertising items that you just can’t live without:
Calendars. Most people have at least 1 or 2 wall calendars, and a few smaller stick-on calendars or card calendars, or one on the refrigerator. Even with a calendar on our smart phones, we still like to see one when we look around the room.
Clothing. Wearable promotional products are seen everywhere indoors and outdoors. Besides food and shelter, clothing is one of the top 3 necessities of life. You can see sports logos, corporate imprints, and school insignia on jackets, shirts, hats, and pants everywhere you look.
Writing Instruments. What would you do without a pen to write checks, make notes, and record phone numbers. Is there any doubt that we can’t live without pens?
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Maglites are wonderful flashlights, and made in America. What could top that? Having your company logo laser engraved on the barrel or the head of it can top that! When your logo is on the Maglite, then it becomes an advertising piece for you.
What other kind of advertising is:
So have your Maglite engraved by a trusted company and make sure your logo is long-lasting!
Promotional advertising items have been used for about a century. Company owners use them to cordially spread their advertising message to their customers and to the general public. Promotional advertising items are the pens, calendars, flashlights and coffee mugs that are around us all the time. They are the only form of advertising that is truly “appreciated”. When most other forms of advertising may be considered intrusive and annoying, promo products are welcomed by all recipients. Promotional pens and calendars could be called “trojan ponies” by advertising companies. Little by little, they carry your advertising message and logo to the people who may become your customers.
Why does your boss want you to order them? Let’s face it, he’s busy running the company. He trusts that you can pick the details, the imprint color, and the size of the product. You can rely on the help from promotional product distributors to accomplish this fun job. When the order is done, your boss and sales force can pass them out at the next trade show. And they have you to thank for making the ordering process a success.
Some of the most popular items are MagLites®, BIC pens, Lufkin tapes, wall calendars, Thermos water bottles, Leatherman tools, and pocket knives.