October is “Self-Promotion Month”, according to NationalDayCalendar.com. This “Month” was started by Debbie Allen, an international self-employed business speaker. By the nature of her business, she must promote herself in order to make a living. Based on her philosophy, we offer these tips on promoting yourself, if you are an entrepreneur.
Keep your eyes open to new ideas. Other people can give you tips on how to promote your business better.
Ask your customers to refer you to their friends. Don’t be shy about this.
Make new contacts. Join the chamber of commerce and go to all their business parties.
Be an opportunist. If you sense a deal, jump on it. If you sell only donuts, and some of your customers ask about peanuts, get into the peanut business, also.
You already have a captive audience. If you give them what they want, you will increase the size of your business.
Improve yourself in your personal life, and that success will carry over into your business life. Examples are joining the church choir, developing a hobby, volunteering with civic groups.
Pass out engraved flashlights with your company logo. They will last a lifetime, and so will the name of your company.
What customer would turn down an American-made Maglite engraved with the logo of their favorite restaurant? The business owner knows that their logo will last forever on a Maglite. He knows that a $500 ad in a newspaper lasts only one day. How many years of advertising will $500 worth of Maglites deliver? Today’s savvy business owners know the power of promotional products. They know the power of an American-made brand name–a name known around the world.
With many businesses and restaurants temporarily (or permanently) closed, I have spent much of my spare time going outdoors with my family. We go on hikes and walks whenever we have the chance. Today is Play Outside Day, so take this as a sign to get out there and enjoy some fresh air. Take a deep breath and let your worries float away.
(And I would suggest taking one of these promotional Maglights with you in case it gets dark while you’re out!)
Across the U.S. and Canada today, people will be eagerly watching the news to see if Punxsutawney Phil sees his shadow or not. It’s a funny superstition, but one that has persisted since the mid-19th century.
What’s your vote?
Will he see his shadow, foreshadowing 6 more weeks of winter?
Or will he not see his shadow, bringing on the spring season?
(If he doesn’t see his shadow, that means it’s a cloudy day and will most likely need one of these engraved flashlights) –>
Flashlights aren’t what they used to be. Do you remember the big old ones of the 1950’s? They had an incandescent bulb and 2 D batteries. The bulbs would burn out once in a while, the batteries would leak and destroy the flashlight. Or you would drop it and break the glass lens.
Then came the 6 volt lantern batteries and the accompanying lantern flashlights. They were very bright and would last a long time. But, same old incandescent bulb.
Then in 1979 Anthony Maglica invented and manufactured Maglites. This flashlight had a rugged aluminum barrel, and was well built. Still it had the same old incandescent bulb.
The era of technology then drove Mr. Maglica to change the bulb (and the accompanying circuitry) to the LED bulb. I don’t know the year of this change.
Now, in 2021, Some engraved flashlights use COB bulbs, which are even brighter than LED bulbs. And some circuits even make it possible to have different light levels, flashing, strobing, and SOS blinking.