Promotional Maglites® (some people spell it Promotional Maglights, but that is an incorrect spelling) are the most famous flashlights in the world. When you have your corporate logo laser engraved on them, you have just made the perfect gift for your customers.
They are USA-made.
They are durable and dependable.
They can be put into gift sets with Leatherman® tools or pocket knives.
Pi Day is March 14. This year you can help celebrate by answering the question at the bottom.
Pi is the constant ratio of a circle’s circumference to its diameter, no matter what size the circle is. This is useful knowledge when you work with water pipes or oil or gas pipelines, and you need to replace part of it. You can measure the circumference and divide by pi. But there’s an easier way to do that.
Let a Lufkin Diameter tape measure do it for you. You just wrap it around the pipe, and read the diameter. Mathematicians call pi an irrational number, since it goes on for an infinite number of decimal places, but using a diameter tape is a very rational and easy way to find the diameter of a pipe. To see a little video on How to measure the diameter of a pipe, just click here.
A brief history of the Thermos® Bottle goes back to 1892. The glass vacuum flask was invented by Sir James Dewar of Scotland. It was intended to keep chemical experiments at a constant temperature. William B. Walker obtained the patent rights and founded The American Thermos Bottle Company in 1907. The first bottles in the Brooklyn NY factory were double-glass vacuum bottles and protected by a metal cylinder. Then in 1966, a new design was introduced. The Thermos bottles were made with a double wall of stainless steel. No glass was used. Now you could drop the bottle and not be disappointed with a broken glass insert.
Today, the latest design is a hi-end replacement for the Koozie® sleeve. It holds a soft drink can or a beer bottle, and keeps it cold for much longer.
This ruler will make your job easier, so you can obtain measurements off the drawing without having to convert from the drawing’s actual measurements. You can use the 12″ size in the office. Or, you can take the 6″ pocket version with you into the field. For larger drawings, you can use the retractable pocket architect tape. This will work either in the field, or the office.
This time, we won’t get into the geometry theory of pi that we had in high school. The magic of a pipe diameter tape measure is its simplicity of use. Here are the 3 steps to find the diameter of a pipeline:
Clean the pipe surface. Soil and any other contamination, of course, will make the pipe seem bigger than it really is.
Wrap the diameter tape around it, with the diameter scale visible to you.
Simply read off the tape. This will be the diameter, even though the tape is wrapped around the circumference. That’s all!
Some things to watch for…..Some OD tapes (diameter tapes) are marked in 100ths of an inch. Some are marked in 64ths of an inch. On the 64ths of an inch tape, 32/64 would be 1/2″. 16/64 would be 1/4″. 24/64 would be 3/8″. For convenience, you can use a magic marker to mark some of these common, but confusing measurements.
Since the Julian calendar was introduced in 46 BC, everyone has depended on it. In the 1800’s promotional calendars were introduced. In 1894, up to 3 million promotional advertising calendars were produced in the United States alone.
74% of recipients remember the name of the advertiser on their promo calendar.
82% of all recipients enjoy receiving a calendar as a free gift.
Calendars can be customized with your own pictures and coupon page.
More than 3 calendars are printed every second in the USA.
70% of recipients plan to do business with the company that gave them a calendar.
Calendar advertising outperforms other advertising media on these measurements: Target marketing, Clarity of message, Value, Permanence, Competition for attention. These comparisons were made against Newspapers, Magazines, Radio, Television, Direct Mail. This study was done by Dr. Kenneth Lawyer, retired Marketing Department Chair of Case Western Reserve University.
The average household has 3.12 printed calendars.
Calendars advertising is appreciated more than any other kind of advertising.
The cost per impression is about 4 hundredths of a penny. This is calculated on an average calendar price of $1.50, with 10 impressions per day, for a whole year. (3650 impressions).
Most data courtesy of PPAI (Promotional Products Association International, A Study of Calendar Usage in U.S. Households (2011).
Your customers and employees will always appreciate Quality Business Gifts from you. But, if you want a good reason to advertise your company now, here is a list compiled by one of my suppliers for 2019: