Budget. How much do you want to spend on each customer? Better yet, what is the lifetime value of each customer? Do they spend $1,000 a year? Over 20 years, they would spend $20,000. Would you be willing to spend $50 on an advertising gift for that customer? Remember, this type of gift will last a lifetime.
Size. Maglites come as small as one AAA battery. The largest one uses 4 D batteries. There are many in between those two sizes.
Style. There are rechargeable ones, incandescent ones, and LED ones. Which style is more suited to your client base?
Color. Your corporate logo might be in color, and you may want to continue that color in all your advertising. Maglites come in several colors, depending on the model.
Quantity. Do you want to do this project for all your customers, or just the big spenders? That’s up to you.
Tally Books got their origin as compact, water resistant, pocket sized notebooks that oilfield workers use. They keep constant records of when they add a section of pipe when drilling a well. They also need to record the size of the pipe and other parameters associated with the event.
The water resistant feature, and the compact size, have made tally books great for everyone else that works outdoors, and needs to keep frequent records. Who needs tally books? Here are some ideas, and some of them might be a little far fetched. A little humor never hurts. LOL
In 2021 and still in 2022, there are widespread supply chain issues worldwide. Many products that are made in China have had 2 problems making it to the United States. First of all, is their labor problem. Covid 19 outbreaks have closed down Chinese factories at least twice since 2019. Secondly, transportation issues have been another major issue. The price of shipping has increased drastically, and the port of Los Angeles had a bottleneck issue several months ago.
All these issues have contributed to the dramatic slowdown of raw materials and
finished products. Pipe diameter tape measures are no exception. Lufkin makes the most popular one, and has shipped only a small amount of inventory in the last 12 months to its distributors. At this point, August 2022, the future of more shipments is uncertain. An alternative diameter tape is made in China, the Pi-Cobra Diameter Tape. Shipments are due in the United States shortly, but maybe not soon enough or big enough to satisfy the need of customers.
A Pipe Diameter Tape Measure is used by oil companies and Water utility companies. The oil companies are doing very well right now, due to the profitability of oil drilling. So their need for these tapes is higher than the supply. This is driving up the price of the Pi-Cobra tapes. Hopefully, this supply chain problem will soon come to an end.
Summer is a good season for Promotional Maglites. Your customers need to keep a good flashlight in their cars when on a road trip and going on their summer vacations. You never know when a car might give you trouble at night. Flat tire can even happen to new cars.
Fall is a fine season for Promotional Maglites. As the daylight hours get shorter, you need a flashlight when going on late evening walks.
Winter is a notorious season for Promotional Maglites. There are not many
daylight hours. You may need a Maglite to take a look around the house to see what that bump was outside. Cold weather is hard on batteries, so make sure you have fresh batteries in your torch. Maglites make wonderful Christmas gifts for your customers. They will appreciate your thoughtfulness and generosity.
Spring is super season for Promotional Maglites. Take some with you to the trade shows, and give them to your best prospects. They will likely buy from you, and remember you year round. All because you gave them a lifelong useful gift.
Every season is a great season for giving Promotional Maglites. Your logo will last as long as the Maglite, which is almost forever.
July 14 is National Tape Measure Day in the United States. We don’t know who started this, but it does exist, according to NationalDayCalendar.com. A patent was obtained on July 14, 1868 by Alvin J. Fellows of New Haven Connecticut. It was for improvements in tape measures. We don’t know what the improvements were. Today’s best tape measures are a flexible steel tape in a durable metal case, with a retractable feature and a belt clip. Smaller pocket tapes are very popular, too, like the Barlow 6 foot tape measure.
June is “National Great Outdoors Month” in the United States. It was started in 1998 to draw people to the national parks and local parks. Visiting the outdoors is good for the soul. It offers a great release from the pressures of everyday life. Best of all, many aspects of it are free. How can you focus on this activity?
Volunteer at a summer camp for kids.
Walk in the woods.
Take pictures of sunsets and post them on your social media outlet.
Go biking, running, or walking on a local trail.
Run with your baby.
Get out of town and take a drive in the country.
No matter where you go, don’t leave home without your Maglite Flashlights. They can save your life if you get lost, or get caught after sunset in an unfamiliar place.
June is national safety month in the U.S. It’s the time to be aware of safety issues around the home, work, and public places.
How to get involved:
Identify safety problems and report them to the right people.
Make sure your first aid kits are adequately stocked.
Check the condition of your fire extinguishers. If the pressure gauge is low, you may be able to have it re-charged. Otherwise, throw it away and replace it with a new one. Your fire department can advise you on this matter.
Take a CPR course.
Check the condition of your flashlights. When the electricity goes out, you don’t want a torch with dead batteries. Engraved flashlights with your company logo are a great way to advertise your company while helping to keep everyone safe.
Ask any Arborist. Ask any oilfield worker. They will tell you how vital a diameter tape measure is to their jobs.
An Arborist needs to quickly determine the diameter of a tree, because he probably has to do this to another thousand trees. He uses this measurement to determine the amount of wood contained in the tree, so it can be sold for the wood content. For convenience and speed, he measures the diameter at the height of his chest. Diameter breast high (DBH) is the term used for this height. A tree diameter tape has a hook at the beginning, so the user can attach it to the bark, walk around the tree, and have the tape meet the zero mark. He reads the number on the tape, which is the diameter in inches.
He just cleans off the pipeline and wraps the tape around it. The answer is shown on the tape where it lines up to the zero mark. It’s important to him because he needs to know how much oil or gas the pipe can carry. Also, if a fitting needs replaced or modified, he needs to order the right size. Diameter tapes are a vital part of the oil and gas business.
The first Wednesday in June is National Running Day in the U.S. Running, jogging, and walking have become very popular in the last 20 years. People are more health conscious, and realize that these sports are good for your heart and general health. Almost anyone can do them. Every weekend in the summer has a race somewhere close by. The prizes you get for finishing are usually a shirt, jacket, tote bag, or a medal. Runners would rather run in a group than by themselves, and don’t mind paying $25 to $50 to run in a group and get some swag each time. You don’t have to be in the top 3 to get a trophy and cash. You just have to be in the top 3 in your age bracket and sex bracket. With each age bracket consisting of 5 to 10 years, there are many winners.
How can you celebrate this day?
Sign up for a race.
Sponsor someone to race, if that is an option.
Support a racer.
Take a “finishing” picture of your favorite runner and post it on social media for them. Send it to their friends and relatives.
Hand out tally books with your company logo to all the runners. They can use it to keep track of all their races, their speed, length, and awards.