Why We Love Promotional Maglites (And You Should, Too!)

Why We Love Promotional Maglites
Why We Love Promotional Maglites

The flashlights that are popular around the world, Promotional Maglites, occupy a special place in our hearts. Here are our best reasons:

  • When we walk in the neighborhood at night, they protect us from dangers like traffic, uneven sidewalks, and randomly placed dog waste.
  • Maglites advertise our business to our customers.
  • They carry our logo almost forever.
  • Their fine quality reflects the quality of our business services and products.
  • Our customers appreciate us because we care enough to give the best flashlight made.
  • Maglites are made in the USA.

7 Ways To Use Promotional Maglites®

Tony Sabo & Dave Navoyosky at the New Product Showcase (NPS) in Cleveland OH Jan 19, 2016
Tony Sabo & Dave Navoyosky at the New Product Showcase (NPS) in Cleveland OH

Since you can get your company logo applied to Maglites®, you have the power to do many things. Here are the best 7 ways to use Promotional Maglites®…

  1. Give them as safety awards to everyone in the shop, after a year being accident-free.
  2. Give them to your best customers in order to secure your relationship.
  3. Use them as raffle prizes at a trade show (unless you would rather give one to everyone there). A raffle will bring a lot of traffic to your table.
  4. Give them to all your employees at Christmas time, to show your generosity and appreciation.
  5. Give a Maglite® with your corporate logo as an incentive to bring in a new customer.
  6. Advertise your company at a golf outing by putting a Maglite® in every “goodie bag” for the golfers.
  7. Use Promotional Maglites® as incentives to your sales team. Give one to the highest salesman every month.

Since your logo can be permanently laser engraved, or even printed in full color on the barrel, your logo will stand out and promote your company for many years.

The Next Surprise in Promotional Maglites®

What will the next surprise be in Promotional Maglites®?

Maglite-Paul Rizzo-Dave Navoyosky
Maglite-Paul Rizzo-Dave Navoyosky

Here are some possibilities. (Simply our light-hearted uneducated guesses)

  1. Made in the USA out of US and foreign parts (Other great manufacturers have gone this route. Could we see it with these famous flashlights?)
  2. Made in Taiwan
  3. Warranty reduced to 90 days. Optional extended warranty available for $29 per year.
  4. Don’t want to buy one? Rent one by the month.
  5. Free batteries for 5 years.
  6. Need one for just a day? Pick one up at a Torch Kiosk. Return it to any Torch Kiosk. Only $1 per hour. If you don’t return it for a week, your credit card will be charged $200.
  7. $15 discount when you trade in any other brand flashlight for a real Maglite®.
  8. Do you need one delivered? Just call Yuber, and they will bring you one to purchase. $37 delivery and processing charge.

Let us know what your guess is, by adding a comment to this blog.

 

10 Best Reasons To Give 2020 Promotional Calendars

Calendar Advertising
Calendar Advertising

Since the Julian calendar was introduced in 46 BC, everyone has depended on it. In the 1800’s promotional calendars were introduced. In 1894, up to 3 million promotional advertising calendars were produced in the United States alone.

Here are 10 reasons you and your company should give 2020 promotional calendars to your customers:

  1. 98% of all people look at a calendar every day.
  2. 74% of recipients remember the name of the advertiser on their promo calendar.
  3. 82% of all recipients enjoy receiving a calendar as a free gift.
  4. Calendars can be customized with your own pictures and coupon page.
  5. More than 3 calendars are printed every second in the USA.
  6. 70% of recipients plan to do business with the company that gave them a calendar.
  7. Calendar advertising outperforms other advertising media on these measurements: Target marketing, Clarity of message, Value, Permanence, Competition for attention. These comparisons were made against Newspapers, Magazines, Radio, Television, Direct Mail. This study was done by Dr. Kenneth Lawyer, retired Marketing Department Chair of Case Western Reserve University.
  8. The average household has 3.12 printed calendars.
  9. Calendars advertising is appreciated more than any other kind of advertising.
  10. The cost per impression is about 4 hundredths of a penny. This is calculated on an average calendar price of $1.50, with 10 impressions per day, for a whole year. (3650 impressions).

Most data courtesy of PPAI (Promotional Products Association International, A Study of Calendar Usage in U.S. Households (2011).