Customers Day”. That special day is the 3rd Thursday of every quarter. This month, that day is July 17. It’s the best time to give these promotional products to your best customers, and solidify your relationship. If you don’t hold onto your customers, someone else might.
will not be affected by the Covid lockdowns occurring in China this month.
This month’s supply chain issues are mainly caused by China’s lockdown due to an increased occurrence of Covid.
Our trade association, Advertising Specialy Institute (ASI) reported that “Suppliers say lockdowns in Shanghai and other areas of China are likely to delay restocking of promo products in North America.”
I know, there has been an inventory issue for a year. Now it is getting worse. China was producing and shipping at a reduced volume last year. Now they are blatantly shut down. The Port of Shanghai is now a huge ship parking lot. These ships are either waiting to get loaded or unloaded.
Container Ship Waiting to Get Unloaded
How long will this problem last? It depends on the lockdown, and how the Chinese government handles the issue. Fortunately, Maglite is not affected. Many other suppliers like SanMar (according to ASI) have anticipated this problem, and have stocked up on inventory, to above average levels. Other promotional product suppliers that saw this lockdown coming, also are probably prepared to meet customer demand this year. Hopefully China will get back on its feet again soon.
can’t get any color in any size. The smaller versions, like the K3A come in the most colors. The larger the Maglite®, the smaller the list of available colors. However, if you want your logo imprinted in full color, that can be done on these two Maglites®.
Promotional Maglites® are used by law enforcement officers and EMT’s. They are not only essential tools in their arsenal, they can be used for promotional purposes. Why not put the badge image or company logo on the barrel? The best Maglites® for every day use are the 2AALED Mini Maglite® LED and the MAG-TAC® LED Flashlight – Bezel Edge.
Why? Both Maglites® are powerful and small enough to keep in your pocket or a pouch.
Maglites® are extremely durable and useful. Where are the best places to keep them?
Maglite® Flashlights are dependable
By your furnace, in case you need to change the filters or fix a problem with the furnace.
By your bed, for when the electricity goes out at night, and you need to find your way around.
Promotional Maglights show the company logo of the business that gave them to you. So, you should keep them in a visible place, like in your kitchen drawer.
Of course, you should keep one in each of your vehicles, boats, and campers.
You never know when you’ll need them, but you know you will definitely need them in an emergency.
Tony Sabo & Dave Navoyosky at the New Product Showcase (NPS) in Cleveland OH
Since you can get your company logo applied to Maglites®, you have the power to do many things. Here are the best 7 ways to use Promotional Maglites®…
Give them as safety awards to everyone in the shop, after a year being accident-free.
Give them to your best customers in order to secure your relationship.
Use them as raffle prizes at a trade show (unless you would rather give one to everyone there). A raffle will bring a lot of traffic to your table.
Give them to all your employees at Christmas time, to show your generosity and appreciation.
Give a Maglite® with your corporate logo as an incentive to bring in a new customer.
Advertise your company at a golf outing by putting a Maglite® in every “goodie bag” for the golfers.
Use Promotional Maglites® as incentives to your sales team. Give one to the highest salesman every month.
Since your logo can be permanently laser engraved, or even printed in full color on the barrel, your logo will stand out and promote your company for many years.
Promotional Maglites® (some people spell it Promotional Maglights, but that is an incorrect spelling) are the most famous flashlights in the world. When you have your corporate logo laser engraved on them, you have just made the perfect gift for your customers.
Why?
They are USA-made.
They are durable and dependable.
They can be put into gift sets with Leatherman® tools or pocket knives.
Here are some possibilities. (Simply our light-hearted uneducated guesses)
Made in the USA out of US and foreign parts (Other great manufacturers have gone this route. Could we see it with these famous flashlights?)
Made in Taiwan
Warranty reduced to 90 days. Optional extended warranty available for $29 per year.
Don’t want to buy one? Rent one by the month.
Free batteries for 5 years.
Need one for just a day? Pick one up at a Torch Kiosk. Return it to any Torch Kiosk. Only $1 per hour. If you don’t return it for a week, your credit card will be charged $200.
$15 discount when you trade in any other brand flashlight for a real Maglite®.
Do you need one delivered? Just call Yuber, and they will bring you one to purchase. $37 delivery and processing charge.
Let us know what your guess is, by adding a comment to this blog.