What customer would turn down an American-made Maglite engraved with the logo of their favorite restaurant? The business owner knows that their logo will last forever on a Maglite. He knows that a $500 ad in a newspaper lasts only one day. How many years of advertising will $500 worth of Maglites deliver? Today’s savvy business owners know the power of promotional products. They know the power of an American-made brand name–a name known around the world.
Most metal and smooth wood and synthetic material can be laser engraved. And some smooth wood and synthetic material can then be color-filled with a paint-like product. But when it comes to putting a color-fill on metal, you’re dreaming in the last century. It was possible to laser engrave and color fill metal at that time, but everyone quit doing it because of the EPA (Environmental Protection Agency). Zippo was a leading company that used that process of color imprinting. It was a good way of imprinting, because the color couldn’t scratch off. It was in the debossed part of the design.
So, back to 2019, you can’t get a metal object like a Maglite engraved and color-filled. But that’s not a big problem, since most Maglites are made of anodized aluminum. The color of the aluminum shows through the laser engraving once the laser removes the surface layer of color. The Maglite then shows your logo as being whitish. Even if you order a gray colored Maglite, the engraving isn’t very noticeable, but the look is fashionable.
Another way of getting MagLites® with your Full Color Imprint is “full-color surface printing”. This technique was just developed in the last 10 years. Every printing company has its own name for this process. “Color Rich”, “Spectra Color”, and “ColorVast” are some of the trade names.
If you are a business owner, here are powerful ways to present a Maglite engraved with your logo. Don’t ever give a quality gift in a casual manner.
Present the Maglites® at the annual business banquet.
Give them as safety awards at your yearly safety meeting.
Give them one at a time, as each recipient walks up to the podium beside you.
Take a group picture of all the employee recipients, and include it in the press release you give to the newspapers.
When visiting your best customers, present the Maglite® to them as soon as you greet them. That is the sole purpose of your visit. Even so, they might use the opportunity to buy your product or services.
Following this advice will make your investment give you many rewards.
Anthony Maglica is the genius businessman and inventor of Maglite Flashlights. He has taken Maglite® from its beginnings in 1979 to a major USA-made manufacturer of superior torches. From the first D-cell flashlight, he developed the AA Mini Maglite®, then the AAA Mini Maglite® in 1987. What is his next big announcement?
He is coming out with a rechargeable one that will take an 80% charge in only 1/2 hour.
Also Anthony is releasing a new 4D cell flashlight that can last as long as 18 days, without turning it off.
The original Promotional Maglights were made for type C and D batteries. Today, there are rechargeable versions, and models that use AA and AAA batteries. You are sure to find one that suits your needs. Your company logo will look great laser engraved on the barrel.
With modern printing technology, your company logo can be printed in full color
on a Maglite® barrel. Sometimes this looks great. But sometimes, depending on the barrel color and your logo color, we have to lay down a light base color, so your real colors will look vibrant. This way, a dark barrel won’t show through the light colors of your logo. The drawback of this, is that the base color imprint might show at the edges of your logo.
Full color imprinting will last forever, unless something sharp scratches it. For a permanent imprint of your corporate logo, I suggest getting your Maglite engraved using modern laser technology. Laser engraving is actually scratched through the anodized layer and goes down into the aluminum barrel itself. It can’t be rubbed off or affected by scratching.