to light up the festivities. Everyone likes to see what they are eating. Maglites make it easy.
<a href=”https://www.freepik.com/free-ai-image/people-enjoying-mexican-barbecue_94956485.htm#query=bbq%20night&position=18&from_view=keyword&track=ais_user&uuid=03b24f43-3b38-4269-8c3f-bfa3fbd7a49c”>Image by freepik</a>
Do you remember those Engraved flashlights that were left over from Christmas? Today is the perfect day to help you to “get to know your customers”. Today, give one to every customer that comes into your store, and start a conversation with them. It will pay off. (But you already know that.)
When you give these to your customers, they will keep them (with your logo) for many years. These gifts are appreciated and useful. Can you say that about any other kind of advertising, like newspapers, tv ads, and google ads?
Your employees are another target group for this kind of gift. Maglites will show them that you care enough to give a quality business gift. They give your employees a better sense of belonging to the “team”.
77% of the recipients of business gifts said that a product’s usefulness is the main reason that they kept it.
85% of the same group remember who gave them this special gift.
(From a study by Amsterdam Promo Products).
If a customer or employee keeps your Maglite 10 years, your cost for that advertising is about one cent per day!
2 hands to turn one on. So, unfortunately, a few people can’t enjoy the high quality of this American-Made flashlight. Even people who misspell the word Maglites, like I did in the title, can use this amazing aluminum frame flashlight. Ever since 1979, Anthony Maglica has been making these torches in Ontario California. Now his factory has grown to one million square feet (as of 2017).
This company had a hard time making enough diameter tapes to go around in the year 2022. Why? It may have had something to do with labor or materials. We never heard the final answer. Some of the parts of the Lufkin Tape Measure come from China, and some parts come from Mexico.
Finally, by the end of 2022, all of our back orders were satisfied. Some of our customers had been waiting since December 2021. Since the end of 2022, we have been able to get enough inventory of these tapes to fill all the orders that come in. 2023 was normal, and so is 2024 so far.
The term has nothing to do with magnetism or magnesium or manganese or magnificent. The term came from the founder, Anthony Maglica.
Mr. Maglica’s life story is a perfect example of the American dream. He had a poor man’s beginnings, and created an empire out of nothing. For a full history of this man’s dream, refer to the Maglite history page. He was born in New York City during the depression, but was raised in his mother’s homeland, Croatia. When he was about 20 years old, he returned to the USA to escape the political turmoil following Word War II.
Long story short, he learned English on his own, started Mag Instrument in 1974, and introduced the first Maglite in 1979. From then on, Mr. Maglica has made many improvements on that first torch. Some of the milestones are:
Making a hard plastic gift box, to increase the perceived value of the Maglite as a gift.
Changing from an incandescent bulb to an LED, then to a COB bulb.
Making various sizes and colors of flashlights.
Developing several rechargeable versions.
Making models that can be operated with one hand.
Colored bulbs
Making programmed models that have 3 or 4 modes of lighting, like high, medium, low, strobe, SOS.
Mr. Maglica is still committed to keeping the manufacturing in the United States.
We are faced with the time changing back to standard time this month, and the approach of the shortest day of the year next month. If you work day shift, you might be driving to work in the dark, and returning home from work in the dark. This is the ideal time of year to make use of your engraved flashlights. Make sure you have extra batteries near your torches. Good news..After we get over this hump, we are headed back to “normal”.
Those in the oil well drilling business use tally books continually every day. They
keep a close record of when they attach a new section of pipe, and how long it is, and what time it is. The books are just the right size to fit into a pocket, so the books are kept right where they are needed. So tally books are a necessity in the oil drilling business.
To protect the book from weather and abrasion, the cover is made of vinyl. That’s where the irony hits. Vinyl is a man-made fabric made from OIL!
It was developed only in 1920 as an inexpensive durable fabric that is easy to make. It is made out of oil and salt, and its real name in poly vinyl chloride.
Here are the details for you scientists:
They break down petroleum using high pressure and temperature. This is called cracking. The results are ethylene, butadiene, propylene, and a few other things. They combine salt (a source of chlorine) with the ethylene using “electrolytic disassociation”. They add a few other compounds and end up with poly vinyl chloride (vinyl).
As you know, vinyl is ubiquitous, and very inexpensive. However, it looks expensive, similar to leather.