Since the Julian calendar was introduced in 46 BC, everyone has depended on it. In the 1800’s promotional calendars were introduced. In 1894, up to 3 million promotional advertising calendars were produced in the United States alone.
74% of recipients remember the name of the advertiser on their promo calendar.
82% of all recipients enjoy receiving a calendar as a free gift.
Calendars can be customized with your own pictures and coupon page.
More than 3 calendars are printed every second in the USA.
70% of recipients plan to do business with the company that gave them a calendar.
Calendar advertising outperforms other advertising media on these measurements: Target marketing, Clarity of message, Value, Permanence, Competition for attention. These comparisons were made against Newspapers, Magazines, Radio, Television, Direct Mail. This study was done by Dr. Kenneth Lawyer, retired Marketing Department Chair of Case Western Reserve University.
The average household has 3.12 printed calendars.
Calendars advertising is appreciated more than any other kind of advertising.
The cost per impression is about 4 hundredths of a penny. This is calculated on an average calendar price of $1.50, with 10 impressions per day, for a whole year. (3650 impressions).
Most data courtesy of PPAI (Promotional Products Association International, A Study of Calendar Usage in U.S. Households (2011).
Why? In a few words, you don’t want to damage your precious eyes misusing one of the worlds brightest flashlights, the Maglite®. Bright light is good as long as you are lighting up objects that you need to see. But be careful not to shine it into anyone’s eyes.
Promotional Maglights (Maglites®) have always been designed and manufactured in the United States. They are popular the world over because of their long-lasting quality, their premium material, and superb workmanship. Maglite® has set the universal standard of what a flashlight should be. Bright, dependable, and rugged. That’s why so many companies and corporations like to have their logo laser engraved on them. That’s why they pass them out to their customers and workforce. They are used as safety awards for both men and women. A Maglite® is a universal quality business gift that is useful, appreciated, and rugged.
Christmas is in 4 weeks, so this is our last chance to take care of our important gift selections. Do you have both men and women customers on your list? Here is why engraved flashlights make the best Christmas business gifts:
Flashlights are gender neutral and have universal age appeal. Do you remember using a flashlight under your blankets when you were a kid? Adults have found many more uses, like fixing the furnace, car, boat, and lighting up the bathroom when the electricity goes out.
They can last many years because of their durability. Many of the newer lights have aluminum barrels, and tempered lenses.
They are useful every day in many situations. Always keep one in your car and
truck for emergencies. Make sure the batteries are replaced yearly.
Flashlights are gifts that are always appreciated. Who ever says no to a flashlight gift?
Many sizes are available for multitude of uses. They range from the size to fit on your keychain, to the big 3D-cell battery size. Rechargeable ones are large, and very bright.
Your customers will think of you and your company every time they use the torch. Your corporate logo is right there on the handle. It’s usually laser engraved. How can anyone overlook your logo?
They can easily be re-gifted if they aren’t the right size for the recipient. Too big or too small, there is a good home waiting for every light, no matter what size.