December is National “Safe Toys and Gifts Month”. It’s time to focus on safety when you buy gifts for your friends and relatives. One of the safest tools for young and old is the diameter tape measure. I know, who needs one. Don’t laugh,
because more people than you think, can use a diameter tape measure in their daily activities. Here is a short list:
Tree survey people
So, why is it a safe tool?
There are no parts small enough to choke on.
It has no harmful chemical additives.
It does not emit harmful radiation.
So next time you are looking for a safe gift for your auto mechanic or electrician, consider a diameter tape measure.
The K3A is the most economically-priced of all the promotional Maglights. Sometimes they are on sale for only $7.94. That fits into most budgets for appreciation gifts. It does come with an alkaline battery and a carry strap. There’s no need to wrap this one up as a present. It already comes with a permanent hard plastic hinged gift box.
The other popular one has an LED bulb and 2 AA batteries. It puts out an extreme amount of light for its size. LED flashlights are often requested by business owners who want to give a high quality gift to their employees.
When business owners think about giving a Maglite engraved with their logo to their employees, here are their top questions:
Can I get a Maglite in my corporate color? The K3A comes in 8 different colors. Probably one of them will correspond with your corporate color. Many other models come in colors other than the basic black, blue, gray and red.
Does it have a lifetime warranty? Maglite used to offer a lifetime warranty, but that stopped about 2019. Now it appears that they handle warranty questions one at a time on their website, using a form. They don’t have a written warranty posted on their website as of today.
Does the imprint wear off? The laser engraved imprint is permanent. Your company logo will last forever. The laser burns through the colored outer layer, and into the aluminum barrel.
What does laser engraving cost? The price of engraving is included in the price of the Maglite. There is a setup charge.
How is the flashlight packaged? Each Maglite engraved with your logo comes in a hard plastic hinged presentation box, with a velvet covered cradle. So your customer or employee will be thrilled to see their favorite flashlight in a unique gift box.
Since the Julian calendar was introduced in 46 BC, everyone has depended on it. In the 1800’s promotional calendars were introduced. In 1894, up to 3 million promotional advertising calendars were produced in the United States alone.
74% of recipients remember the name of the advertiser on their promo calendar.
82% of all recipients enjoy receiving a calendar as a free gift.
Calendars can be customized with your own pictures and coupon page.
More than 3 calendars are printed every second in the USA.
70% of recipients plan to do business with the company that gave them a calendar.
Calendar advertising outperforms other advertising media on these measurements: Target marketing, Clarity of message, Value, Permanence, Competition for attention. These comparisons were made against Newspapers, Magazines, Radio, Television, Direct Mail. This study was done by Dr. Kenneth Lawyer, retired Marketing Department Chair of Case Western Reserve University.
The average household has 3.12 printed calendars.
Calendars advertising is appreciated more than any other kind of advertising.
The cost per impression is about 4 hundredths of a penny. This is calculated on an average calendar price of $1.50, with 10 impressions per day, for a whole year. (3650 impressions).
Most data courtesy of PPAI (Promotional Products Association International, A Study of Calendar Usage in U.S. Households (2011).