10 Best Reasons To Give 2020 Promotional Calendars

Calendar Advertising
Calendar Advertising

Since the Julian calendar was introduced in 46 BC, everyone has depended on it. In the 1800’s promotional calendars were introduced. In 1894, up to 3 million promotional advertising calendars were produced in the United States alone.

Here are 10 reasons you and your company should give 2020 promotional calendars to your customers:

  1. 98% of all people look at a calendar every day.
  2. 74% of recipients remember the name of the advertiser on their promo calendar.
  3. 82% of all recipients enjoy receiving a calendar as a free gift.
  4. Calendars can be customized with your own pictures and coupon page.
  5. More than 3 calendars are printed every second in the USA.
  6. 70% of recipients plan to do business with the company that gave them a calendar.
  7. Calendar advertising outperforms other advertising media on these measurements: Target marketing, Clarity of message, Value, Permanence, Competition for attention. These comparisons were made against Newspapers, Magazines, Radio, Television, Direct Mail. This study was done by Dr. Kenneth Lawyer, retired Marketing Department Chair of Case Western Reserve University.
  8. The average household has 3.12 printed calendars.
  9. Calendars advertising is appreciated more than any other kind of advertising.
  10. The cost per impression is about 4 hundredths of a penny. This is calculated on an average calendar price of $1.50, with 10 impressions per day, for a whole year. (3650 impressions).

Most data courtesy of PPAI (Promotional Products Association International, A Study of Calendar Usage in U.S. Households (2011).

 

5 Tips You Need To Know When Ordering Promotional Advertising Items

Promotional advertising items are the best ways to advertise your business. Here are 5 quick tips to help you.

  1. Choose a vendor with a good reputation and is easy to do business with.
  2. Choose the right product. Pens are always the first products that come to mind. But, ask for help in choosing an appropriate product for your particular promotion. Sometimes the best way to advertise you business is with refrigerator magnets,calendars, or screwdrivers.
  3. Order enough to do the job, plus some extras. This is cheaper than placing a small repeat order when you run out of items.
  4. Keep your imprint simple, and not cluttered. People don’t like to read a bunch of small print. Just use your well-designed logo, and your phone number.
  5. Plan ahead. Don’t wait till the last minute, and be forced to pay for overnight shipping. Planning ahead also reduces the chance of making mistakes.

Good luck in your next promotion! See you at the trade show.

The Magic of Custom Calendar Printing With Your Own Pictures

Johannes Gutenberg Invented the Printing Press
Johannes Gutenberg Invented the Printing Press

I use the word “Magic” loosely. The explosion of personal computers in the last 40 years has been accompanied by a dramatic increase in the quality of printing from those computers. 40 years is a really short amount of time as far as printing technology goes. 40 years is very short compared to the year 1439, when Johannes Gutenberg invented the printing press and movable type in Europe. In 40 years we went from the time nobody could print a document or picture in their own house, to now, in 2016, when everyone with a personal computer can design and print in high resolution full color.  We can even print our own wall calendars, with our own pictures of our family. If we have 12 children, we can make a wall calendar with one of our children on each month.

There is one difficulty of doing this ourselves. Where do we get the template for the year? If we find one, can we modify it to our needs? How do we spiral bind it? Fortunately, we can have someone else make Custom Calendar Printing for us. There are many companies who do this, and specialize 1-10 copies. If you need 50 or so, some other companies are more suited to your job. And their cost per calendar is very small. Save your ink, and let them do it.

Custom Calendar using your very own hi res pictures Custom Calendar Printing With Your Own Pictures