Nowadays printing technology has progressed so far that you can have your own business wall calendars with your own pictures. Do you have a product line that you want to display all year on your customer’s wall? Do you have a fleet of tow trucks, boats, taxis, or a group of buildings? You can now use today’s digital cameras or smart phones to capture the images for a wall calendar. Here are 5 tips to help you and a printing company make the best calendar you have ever seen. Custom Calendar Printing is finally here.
Furnish hi resolution images. Your beautiful full color pictures will look professional on your wall calendar if they are at least 300 dpi. So for a picture that is 10 inches by 10 inches, you need 3,000 pixels by 3,000 pixels. When you multiply that out, you get 9 million, or 9 megapixels.
Pick the best background for your picture. If you have a fleet of trucks, and want a different truck on each page of your calendar, be wary of the background. Do you want a background with a telephone pole and electric lines, a stop sign, a dog scratching his fleas?
Lighting. The best lighting will give make the colors stand out. Too bright light will make deep shadows. Too dark lighting will look too dark.
Washing and grooming. If you don’t have time to groom and wash, you will be sorry every time you look at your calendar picture.
Balance. A great picture will have the subject in the center, or moving to the center.
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Custom calendar printing is putting your own pictures on a 12 month calendar. New technology has made this possible at a very low cost. No longer are 4 color plates needed. Modern color printers eliminated them for small quantity print jobs.
Want to advertise your business on a wall calendar? Here are 6 secrets I’ll bet you didn’t know:
85% of promotional calendar orders repeat.
70% of calendar recipients intend to do business with the company that gave them the calendar.
74% of calendar recipients remember the name of the advertiser on their wall calendar.
Each household has an average of 3.12 calendars.
82% of all recipients love getting a calendar as a gift.
98% of all people look at a calendar every day of the year.
These statistics were provided by Promotional Products Association International: “A Study of Calendar Usage in US Households” (2011).
I use the word “Magic” loosely. The explosion of personal computers in the last 40 years has been accompanied by a dramatic increase in the quality of printing from those computers. 40 years is a really short amount of time as far as printing technology goes. 40 years is very short compared to the year 1439, when Johannes Gutenberg invented the printing press and movable type in Europe. In 40 years we went from the time nobody could print a document or picture in their own house, to now, in 2016, when everyone with a personal computer can design and print in high resolution full color. We can even print our own wall calendars, with our own pictures of our family. If we have 12 children, we can make a wall calendar with one of our children on each month.
There is one difficulty of doing this ourselves. Where do we get the template for the year? If we find one, can we modify it to our needs? How do we spiral bind it? Fortunately, we can have someone else make Custom Calendar Printing for us. There are many companies who do this, and specialize 1-10 copies. If you need 50 or so, some other companies are more suited to your job. And their cost per calendar is very small. Save your ink, and let them do it.
With all the technological advances in the last 10 years, custom color printing is now available. You can submit your own hi res pictures, and printing companies can print professional wall calendars to impress your friends and customers.
However, there are 3 things for you to consider when shopping for a calendar printer.
Minimum Quantity of Your Order. Some printers have a published minimum order of 250. BargainPrinting.com and PublishingForLess1.com both have this minimum, which may be unrealistic for your project. Advantage-advertising.com has a low minimum of only 50 for Custom Calendar Printing.
Price Per Calendar. Shutterfly’s price is $23.99, Staples is $12, and Snapfish is $19.99. Popular Vistaprint, known for free business cards, is a high $18 per custom calendar. Advantage Advertising LLC is only $6.00 to $7.50, depending on quantity.
Quality of Imprint. Quality of imprint is something that is not mentioned by the printers, because it mostly depends on the resolution of the pictures you submit. For a high quality output, you need to send your picture in 300 dpi at the final printed size. Anything less than 300 will look fuzzy. Whoever takes the picture needs to make that setting before the picture is snapped. Once the picture is taken, the resolution cannot be increased. The type of paper the calendar is printed on makes a difference in the color intensity and quality. A gloss paper does the best job at this.