People who don’t know they need a pipe diameter tape measure yet:
Boat repair professionals
Car repair people
I have given Lufkin diameter tapes to these 3 groups of people, and told them how to use it. It only take a minute to show them. They are in awe of the tape, and wonder why they never heard of them. My boat repair man broke his, and wanted to buy a replacement tape. That’s how handy these pocket tapes are. They even can be personalized with your corporate logo in full color.
Did you ever wonder how they got the name Mag-Lite®? Was it from the word “magnet”,
“magnificent”, “magnesium”, “magnanimous”? No. Nothing as detailed as that. When it
was invented in 1979, it was named after the owner of the company, Anthony Maglica. He and his company have been on Facebook recently. The topic is his commitment on keeping USA’s flashlight manufacturing jobs in the USA. Yes, that keeps the famous flashlight’s price high, but people are willing to pay for quality. Maglites® are as American as apple pie. People are proud to own one of these magnificent “torches”, especially the new LED models, no matter what the price.
POOR FAMILY: Mr. Maglica was born in NYC during the Great Depression, but was raised in Croatia by his mother. When he was old enough to escape from the Communist control of Croatia, he came back to America and started manufacturing precision parts for aerospace and the military. He used a lathe that he bought, and was making payments on. In 1974, he incorporated as Mag Instrument, Inc. in California, and went on to invent the Maglite® flashlight in 1979. Through his hard work and perseverance, he has brought much success to a unique flashlight, his workers, and to his country.
ONWARD AND UPWARD: The Mini Maglite® AA flashlight was introduced in 1984 and became a welcome personal size flashlight. A smaller AAA-Cell version of the Mini Maglite® flashlight, handy for medical applications, was introduced in 1987; and the Solitaire® single AAA-Cell flashlight, designed for key chains and purses, entered the product line in 1988. In 2006, the Maglite® LED flashlight was introduced. In 2011, they started the Mini Maglite Pro & Pro+ sales.
AWARDS: Besides being awarded millions of dollars in patent infringement cases, Mag Instrument, Inc. has been awarded many recognition awards. In 1987, Money Magazine named the Mini Maglite® flashlight one of the 99 Things That Americans Make Best. In 2004, Mens Journal named The Maglite® flashlight in the “List of All Time Best Tools, Toys, and Gear”. In 2005, Mobile PC Magazine named the Maglite® flashlight as one of the 100 greatest gadgets of all time. In 2010, Maglite XL100 made the “Holiday Hot List” (Dec 2010) – Sunset Magazine. In 2011, Mini Mag-Lite LED made the “Best Car-winterizing tools” list (01/11/11) – Woman’s Day Magazine.
LASER SCIENCE: The laser was invented in the early 1950’s. Then computerized laser engraving machines evolved in the 70’s and 80’s. The first items to be decorated with laser engraving were wooden plaques. These refined machines are used today to put your logo on engraved Maglites. Laser has enhanced the popularity of promotional Maglights. Today, it is easy to use your vector art file, and quickly engrave your logo on 50 anodized aluminum Maglites. Your imprint shows as the color of the aluminum showing through the places where the anodized color was removed by the laser. Engraved flashlights with your logo are here to stay, because they combine a useful object with a little bit of well-placed advertising.
THE FUTURE: The next step is already here…The ability to put your full-color logo on the curved metal barrel of the Maglite®. This process was started about 2011. The imprint is virtually un-scratchable. The imprint is permanently adhered to the barrel. The color logo on a Maglite® is available in a very limited market.
With all the technological advances in the last 10 years, custom color printing is now available. You can submit your own hi res pictures, and printing companies can print professional wall calendars to impress your friends and customers.
However, there are 3 things for you to consider when shopping for a calendar printer.
Minimum Quantity of Your Order. Some printers have a published minimum order of 250. BargainPrinting.com and PublishingForLess1.com both have this minimum, which may be unrealistic for your project. Advantage-advertising.com has a low minimum of only 50 for Custom Calendar Printing.
Price Per Calendar. Shutterfly’s price is $23.99, Staples is $12, and Snapfish is $19.99. Popular Vistaprint, known for free business cards, is a high $18 per custom calendar. Advantage Advertising LLC is only $6.00 to $7.50, depending on quantity.
Quality of Imprint. Quality of imprint is something that is not mentioned by the printers, because it mostly depends on the resolution of the pictures you submit. For a high quality output, you need to send your picture in 300 dpi at the final printed size. Anything less than 300 will look fuzzy. Whoever takes the picture needs to make that setting before the picture is snapped. Once the picture is taken, the resolution cannot be increased. The type of paper the calendar is printed on makes a difference in the color intensity and quality. A gloss paper does the best job at this.
Turn your employee frowns into smiles of appreciation. Everyone likes to be
thanked for a job well-done. And thanking them with a gift is a winning combination. One of the most popular corporate gifts is a personalized pocket knife or multi-tool. Knives and tools are:
A way of displaying your corporate logo
Need a reason for giving? In a corporate environment, here are the 2 best ways to establish an employee gift program:
Safety Award Program. You can distribute the gifts one at a time, after an employee has worked 5 years without an accident, for example. Or, you can celebrate when the whole workforce goes without an accident after so many months. Have a picnic or party, and distribute the personalized pocket knife to each employee personally.
Service Award Program. When certain milestones occur in a worker’s career, present them with the knife or tool award.
The main idea is appreciation award, and the main result is a big smile. Would you spend $20 on an employee to get that kind of effect?
When you order pens with your logo, and intend to pass them out to employees, customers, and trade show visitors, here are some important tactics. You should use these ideas to better promote your company.
Give a quality pen, not a cheap pen. A pen that doesn’t write, or breaks easily, will do you more harm than good.
Put your client’s name on the pen. He will appreciate it 10 times more than a pen with just your logo.
Order pens that utilize your own corporate colors. This keeps your image consistent.
Actually distribute your pens. Your advertising investment does you no good sitting in your drawer. You’d be surprised to hear some business owners say that they protect their pen supply because it cost them money.
Use personalized pens at trade shows to propagate your good will, company image, and corporate logo.
Use personalized pens when calling on prospects, to help make them become lifetime customers.
Give personalized pens to your employees to firm your relationship with them, and to strengthen your team.
Colors and More Colors
Writing instruments now come in a wide variety of colors. Your imprint colors can match the trim on the pens if you want. Your phone number can also be imprinted by itself, on the clip of some BIC pens. You can use your creativity to design a retractable pen or stick pen to reflect the tone of your company. If you need some help, just ask your promotional products distributor for ideas. They have the experience to develop what you are after.
Tips For Promoting Your Business With Personalised Pens:
At your trade show table, don’t just leave pens on your table and wait for prospects to pick one up, and expect the magic to start. Hold a few pens in your hand, and pass them out to people walking by. Now you are using the pen as an ice-breaker to start a conversation with a possible lifetime client.
Sales Calls: When you visit a prospect or client, always present them with a pen, or other promotional item. The average life of a business card is about 5 minutes. A good pen will last a lot longer, and promote good will, and is a useful instrument.
Employees: Don’t forget your employees. They can benefit from a sincere gift, like a pen from their boss. This will promote good will, and can be used to introduce a new department, or process. You can add a message on the pen, after your logo. You don’t need to wait till the yearly company picnic. A higher-priced gift pen can be personalized with the employee’s name, and given as a safety or service award.
Do you have more ideas? Please leave a comment here! Thanks.