Since the Julian calendar was introduced in 46 BC, everyone has depended on it. In the 1800’s promotional calendars were introduced. In 1894, up to 3 million promotional advertising calendars were produced in the United States alone.
74% of recipients remember the name of the advertiser on their promo calendar.
82% of all recipients enjoy receiving a calendar as a free gift.
Calendars can be customized with your own pictures and coupon page.
More than 3 calendars are printed every second in the USA.
70% of recipients plan to do business with the company that gave them a calendar.
Calendar advertising outperforms other advertising media on these measurements: Target marketing, Clarity of message, Value, Permanence, Competition for attention. These comparisons were made against Newspapers, Magazines, Radio, Television, Direct Mail. This study was done by Dr. Kenneth Lawyer, retired Marketing Department Chair of Case Western Reserve University.
The average household has 3.12 printed calendars.
Calendars advertising is appreciated more than any other kind of advertising.
The cost per impression is about 4 hundredths of a penny. This is calculated on an average calendar price of $1.50, with 10 impressions per day, for a whole year. (3650 impressions).
Most data courtesy of PPAI (Promotional Products Association International, A Study of Calendar Usage in U.S. Households (2011).
Your customers and employees will always appreciate Quality Business Gifts from you. But, if you want a good reason to advertise your company now, here is a list compiled by one of my suppliers for 2019:
The 2 most popular Promotional Maglites® used at Christmas time are these. They make the best present for your business customers and employees. Thrill your workers and clients with a USA-made torch and you will be remembered for your generosity.
Maglites® are great business gifts. Your customers and employees will love to receive them for Christmas. If you want to promote your company, here is how to order a Maglite engraved with your corporate logo:
Find a reputable online company that engraves Maglite® flashlights.
Choose the size and color that would flatter your company.
Get a quote for the quantity that you need. Don’t forget your secretary and relatives.
Send your best artwork file. Vector art is the best art. Examples are .eps, .ai, and sometimes .pdf files.
Place your order.
When it arrives, plan to distribute the torches at a special awards ceremony, a Christmas party, or pass them out to customers when your salesmen visit them.
Reap the benefits of your promotional Maglite® program. You will have happier employees, and loyal customers.
successful at promoting businesses for decades. Business owners have been ordering Maglites® with their own corporate logo and passing them out to employees and customers. What is the reason for this success?
Maglite® is a trusted brand.
It will last a lifetime (and so will your laser engraved logo).
They are made in the USA.
Many of them come in a sturdy plastic gift box.
They can be combined with a knife or tool, with your logo, in the same gift box.
Maglite® is a flashlight known around the world for quality and durability.
They are used by workers, volunteers, and safety personnel on a daily basis.
If your clients use an architect scale ruler, you can promote your business in this unusual way. Give them this special ruler with your corporate logo imprinted on it. Your logo will last as long as your client uses an architect scale ruler. Who uses one of these?