Heck no. The Architect Scale Ruler is a special tool for specific jobs. If you never have to use one, that’s ok. The market for them is relatively small. But here is a list of those who need them every day….
There’s much competition in flashlights, in case you haven’t noticed.
Anthony Maglica came up with a new idea, and patented it in 1981. For a while he was flying high with his new product. Then foreign competition creeped in and obtained a market share. At the turn of the century, when LED bulbs entered the arena, foreign LED flashlights really became a cheap alternative to the home-grown Maglite Flashlights.
A couple years ago I bought a package of LED flashlights at Home Depot. There were 8-10 torches in the bag, for about $10 total. You can’t beat that price. The batteries were not included. I had to put 3 AAA batteries in them. They work fine, but…..
The selling point of Maglite Flashlights is their country of origin. They have always been made in the USA. Anthony intends to keep it that way. Enough buyers still believe in supporting the American worker, and continue to buy Maglites.
All of these groups order Engraved Flashlights with their logo, and pass them out to their employees, customers, or members. They want their logo to be remembered for many years. They know that flashlights satisfy these 4 criteria. They are:
Business owners know that those 4 criteria are not met by other forms of advertising. Ads such as newspapers, radio, tv, magazines, billboards, and direct mail.
Most people don’t know what a Diameter Tape Measure is. That’s because most
people never need one. But, here’s a list of users of this special tape. How many users do you know? You probably know most of them:
How do they use one?
They wrap the diameter tape measure around the pipe or tree, and simply read the measurement. The scale is marked to give you the diameter, even though it is wrapped around the circumference. That’s because the diameter scale is stretched out by a factor of pi (3.14159). That’s how this special tape makes life simpler for all these users. The workers don’t have to use a regular tape measure and divide by pi.
