Since the Julian calendar was introduced in 46 BC, everyone has depended on it. In the 1800’s promotional calendars were introduced. In 1894, up to 3 million promotional advertising calendars were produced in the United States alone.
Here are 10 reasons you and your company should give 2020 promotional calendars to your customers:
98% of all people look at a calendar every day.
74% of recipients remember the name of the advertiser on their promo calendar.
82% of all recipients enjoy receiving a calendar as a free gift.
Calendars can be customized with your own pictures and coupon page.
More than 3 calendars are printed every second in the USA.
70% of recipients plan to do business with the company that gave them a calendar.
Calendar advertising outperforms other advertising media on these measurements: Target marketing, Clarity of message, Value, Permanence, Competition for attention. These comparisons were made against Newspapers, Magazines, Radio, Television, Direct Mail. This study was done by Dr. Kenneth Lawyer, retired Marketing Department Chair of Case Western Reserve University.
The average household has 3.12 printed calendars.
Calendars advertising is appreciated more than any other kind of advertising.
The cost per impression is about 4 hundredths of a penny. This is calculated on an average calendar price of $1.50, with 10 impressions per day, for a whole year. (3650 impressions).
Most data courtesy of PPAI (Promotional Products Association International, A Study of Calendar Usage in U.S. Households (2011).
The 2 most popular Promotional Maglites® used at Christmas time are these. They make the best present for your business customers and employees. Thrill your workers and clients with a USA-made torch and you will be remembered for your generosity.
2 New Promotional Maglights (Maglites®) have smooth barrels. Why? to make your full color logo look great! The original K3A Solitaire and the M2A Mini Maglite® are now available with an optional “smooth finish” barrel. Anthony Maglica is always coming up with new ideas. This keeps the company fresh and exciting. The aluminum barrels are still available with the knurled finish, for the purists. Promotional Maglites® are sure to stay on the leading edge of the flashlight industry as long as Anthony Maglica provides vision for this American-Made company.
The history of Maglites® has been rich in innovations. The introduction of LED bulbs, lighting modes, and rechargeable flashlights have been the beacons of success. Now the newest development in promotional Maglites® is the “red bulb”. Why red? If you took physics in high school, you might remember that the visible light spectrum goes from red to violet. Red is at the low energy end, and violet is at the high energy end of the spectrum. So the low energy red is easier on your eyes, because it has less energy. It is preferred by pilots and truck drivers and boaters.
The Solitaire LED Spectrum-Red j3asw2 has the new red bulb. Safer for your eyes when you are in confined spaces.
Maglites have always had knurled handles, to make a better grip. But the trouble was that doing a full color imprint on the handle showed some unevenness in the coloring at the edges of a logo. This problem has been solved by making these 2 Maglites available with a smooth barrel. Now your full color imprint will look magnificent.
Tony Sabo & Dave Navoyosky at the New Product Showcase (NPS) in Cleveland OH
but here are 5 good reasons to put your logo on them, and give them to your customers.
Maglites® are made in the USA. This is important to Americans, and important to a lot of people around the world. The United States is known for making quality products.
They come with a lifetime warranty (in the U.S).
Their reputation is outstanding. The rugged anodized aluminum barrel with a knurled finish can take a beating.
Since a Maglite® lasts forever, so will your company logo.
Maglites® are here to stay. The company is always designing new products and variations of the basic flashlight that started in 1979.
Encourage your employees to work safely, by giving Promotional Maglites® as
Tony Sabo & Dave Navoyosky at the New Product Showcase (NPS) in Cleveland OH
safety awards to your employees. Less “down time” will help your corporate profit.
Entice your long-time workforce to stay longer, by promising them a high-end Maglite®. This lessens the time and money you spend on training new employees.
At trade shows, pass out inexpensive Maglite® solitaires to interested contacts. Your generosity will help build new relationships and new orders.
Strengthen your bond with your best customers by giving them Promotional Maglites® With Your Logo. This could bring you great rewards.
Give Maglites® with your logo to all employees and guests at your company Christmas party. You will be a big hit, and you will be increasing the morale among all your workforce.
Promotional maglights (sometimes spelled this way) will surely boost the sales for your business.
