This week (the 3rd week of September) is National Construction Appreciation Week. Construction covers a wide array of activities. Building bridges, razing barns, pouring concrete, painting buildings, covering roofs, making highways, installing drywall, and pounding nails, are all part of the picture of building our environment.
It helps to measure the size of things on a blueprint. The 2 common configurations are 1/4″ and 1/8″. On the 1/4″ scale, each mark is 1/4″ apart, and numbered from zero, 1, 2, 3, 4, etc. If the blueprint is drawn to that scale, then the “5” mark on the scale means 5 feet, or 5 miles, or whatever the blueprint says.
The 3rd full week in September was “National Construction Appreciation Week” in the USA. It’s not a very old week. It was instigated in 2018 by “I Build America”, which was started in 2016. Mike Rydin, the CEO of HCSS came up with the idea to call attention to all the people who help build this great country. I’m sure many of them have used pipe diameter tape measures in their work. Plumbers and electricians are the most likely tradesmen that use them. Without a doubt, Lufkin makes the best diameter tapes.
If you are thinking of giving a useful gift to some of your customers, here are some ideas. These are the people who would love to get an architect scale ruler from you, with your company logo.
All of these people design or read blueprints in the course of their daily work. An architect scale ruler is a necessity for measuring the size of objects on the blueprint. It is used in the office and at the job site.
If your company needs to advertise to the people on this list, then you need to order architect scale rulers with your logo permanently engraved.
What are tally books, and what power do they have for your business?
Tally books are heavy duty pocket notebooks used to make frequent tabular notes in the work field. They are used by people in the oil and gas and drilling businesses. Drillers need to keep track of each length of pipe they put on the rig. They need a weather-proof pocket sized book to help them keep accurate records.
Custom Tally Books are powerful because they carry your company logo and message to the key people that you want to influence. If you want to influence estimators, inspectors, adjusters, quote-makers, oilfield managers, gas field managers, contractors, builders, construction foremen, hvac, electrical, plumbing, and heating contractors, custom tally books can be your best friends. That’s why companies like your buy and re-order tally books.
Not everyone is an architect, but many non-architects use their tools. Architect scale rulers and pocket tapes are used by many people in the construction trades and real estate. For example:
Concrete and block estimators
Owners who are planning a new building
Real estate tax assessors
Tax map office employees
Yard sprinkler system estimators
If you see some of your customers on this list, then you can advertise to them in a special way. Let us put your logo on an architect tape or ruler. It will be appreciated, will last a long time and will be visible every day.