Everyone knows how to use an inch ruler. And most people know how to use a metric ruler. It doesn’t matter that there are 2.54 centimeters per inch. A centimeter is a centimeter. But, if you remember when you saw an architect scale ruler for the first time, you will agree that the scales are a
mystery. There are several scales on the same ruler. There are (1/8, ¼), (½, 1), (3/8, 3/4), (3, 1½). What do these scales mean?
Let’s bring in a blueprint. Now you need that architect scale ruler to measure the size of objects on the blueprint. Since the objects are drawn at a scale of the original size, you need to match up that scale with the corresponding scale on the ruler.
How do you choose the correct scale? Look in the bottom right corner of the blueprint. There is a box of useful information. It has the name of the drawing, the date drawn, the architect name, and the scale that it was drawn with. If the scale is 1/8, then every 1/8″ on the paper represents 1 foot (or 1 mile, etc) in reality. So you would use the 1/8 scale on the architect ruler. Where the ruler says 16, the reality measurement is 16 feet (or 16 miles, etc). It doesn’t matter right now that the measurement on the paper is 2 inches. That’s too much information. Let the ruler do the work for you.
Architect scale rulers are a specialty item. Not everyone needs one. So here is a list of people and businesses who really need and use them. For them, Architect scale rulers are a necessity. This gives you a great way to advertise your business to them.
Floor tile retailers and wholesalers
Ceiling tile installers and retailers and wholesalers
When you put your company logo on a useful item, like architect scale rulers or architect tapes, then your target market will see your logo every time they use the ruler. When it comes time to use a company like yours, you will stand out above all your competitors. And since your logo and phone number are on the product they are using, you will get the phone call, and more business.
Not everyone is an architect, but many non-architects use their tools. Architect scale rulers and pocket tapes are used by many people in the construction trades and real estate. For example:
Concrete and block estimators
Owners who are planning a new building
Real estate tax assessors
Tax map office employees
Yard sprinkler system estimators
If you see some of your customers on this list, then you can advertise to them in a special way. Let us put your logo on an architect tape or ruler. It will be appreciated, will last a long time and will be visible every day.