MagLite is an amazing USA company. This new rechargeable flashlight is the latest way of out-doing themselves. At 643 lumens, it is their brightest flashlight. If you use it in the General function set, here are the 3 ways to use it:
Full Power (1 click) gives you 643 lumens for the brightest light ever. The service time is about 4 hours at this mode.
Low Power (2 clicks) conserves battery usage, by giving 25% brightness. The benefit is having 17 hours of service at this mode.
Eco mode (3 clicks) makes your battery last as long as 37 hours.
If you have other needs, you can change the function set to Outdoor, Law Enforcement or Tactical.
The 3 modes in the Outdoor set:
Full power, Low, Strobe
Here are the modes in the Law Enforcement set:
Full power, Momentary, Eco
And for the Tactical function set, the 3 modes are:
Full power, Momentary, Strobe
Confusing? The Maglite comes to you in the General function set. This is fine for most people. If you want to change it, (and change it back again later), here’s what you do:
To change the function set, you do this by the way you turn on the flashlight. First, unscrew the battery compartment, so that the battery does not make contact. Hold the ON button while you screw the battery holder back in. The amount of time you leave the button pressed, determines which function set will be used. The complete directions come with your LED Maglite flashlight.
Do you need to keep records every hour, about an ongoing process?
Do you make frequent notations about a project that involves numbers or measurements?
Do you want your measurements or notations to become permanent?
If you answered YES to any of those questions, then Pipe Tally Books are for you! They provide a neat way to make tabular notes of measurements and digital activity, such as drilling an oil well, or surveying.
Tally Books can be customized with your logo or photograph, and be used to promote your company to your customers.
Just kidding. I have been a Maglite flashlights lover ever since I bought my first one 10 years ago. That USA company is always striving for perfection, and introduces innovations frequently. Here are my personal top 3 Maglite flashlights.
The Solitaire LED. It’s the brighter version of the popular Solitaire, which holds 1 AAA battery. It is a favorite because of its low price, and the conveniently small size, just 3 3/16″ long.
uses 3 AAA batteries, and puts out a bright 200 lumens. It has 3 modes of illumination. Full power, 25% power saver, and strobe for emergencies. Easy 1-handed operation because of the on/off button at the base.
The newly re-designed Mag Charger LED has a powerful 643 lumen output. Just leave it on the charging cradle, and it is ready when you need it. Full power, Low power, and Eco-mode are the 3 choices you have.
People who don’t know they need a pipe diameter tape measure yet:
Boat repair professionals
Car repair people
I have given Lufkin diameter tapes to these 3 groups of people, and told them how to use it. It only take a minute to show them. They are in awe of the tape, and wonder why they never heard of them. My boat repair man broke his, and wanted to buy a replacement tape. That’s how handy these pocket tapes are. They even can be personalized with your corporate logo in full color.
Custom pipe tally books are used by people in the oil drilling and gas industries and energy companies. They use them to record data such as pipe size, length, time of day or night that a new pipe was connected. But many other people find them very useful. These are used by trucking companies, news media, survey crews, power companies, contractors, geologists, biologists, botanists, zoologists, maintenance people, mud loggers, railroad workers, and environmentalists.
Here are 6 tips, to help you get the most out of your “pocket buddy”.
Get a tally book with a pen loop attached to it. This keeps your pen where you need it the most.
Get one with a hard cover, or a flexible cover. You can determine what is the best for you.
Determine if you want a sewn-in pad or a wire-o pad. A sewn-in pad is a permanent arrangement. A wire-o pad allows the pages to easily be torn out, but the book lies flat when you are using it.
If you work in a wet environment, get a “stone pad” instead of a “paper pad”. The new Stone Pads will not get soggy when wet. They won’t tear, either. Also use a writing instrument that works well when wet.
Does size matter? Choose between a standard 8″ size, or the 6″ junior.
Did you ever wonder how they got the name Mag-Lite®? Was it from the word “magnet”,
“magnificent”, “magnesium”, “magnanimous”? No. Nothing as detailed as that. When it
was invented in 1979, it was named after the owner of the company, Anthony Maglica. He and his company have been on Facebook recently. The topic is his commitment on keeping USA’s flashlight manufacturing jobs in the USA. Yes, that keeps the famous flashlight’s price high, but people are willing to pay for quality. Maglites® are as American as apple pie. People are proud to own one of these magnificent “torches”, especially the new LED models, no matter what the price.
POOR FAMILY: Mr. Maglica was born in NYC during the Great Depression, but was raised in Croatia by his mother. When he was old enough to escape from the Communist control of Croatia, he came back to America and started manufacturing precision parts for aerospace and the military. He used a lathe that he bought, and was making payments on. In 1974, he incorporated as Mag Instrument, Inc. in California, and went on to invent the Maglite® flashlight in 1979. Through his hard work and perseverance, he has brought much success to a unique flashlight, his workers, and to his country.
ONWARD AND UPWARD: The Mini Maglite® AA flashlight was introduced in 1984 and became a welcome personal size flashlight. A smaller AAA-Cell version of the Mini Maglite® flashlight, handy for medical applications, was introduced in 1987; and the Solitaire® single AAA-Cell flashlight, designed for key chains and purses, entered the product line in 1988. In 2006, the Maglite® LED flashlight was introduced. In 2011, they started the Mini Maglite Pro & Pro+ sales.
AWARDS: Besides being awarded millions of dollars in patent infringement cases, Mag Instrument, Inc. has been awarded many recognition awards. In 1987, Money Magazine named the Mini Maglite® flashlight one of the 99 Things That Americans Make Best. In 2004, Mens Journal named The Maglite® flashlight in the “List of All Time Best Tools, Toys, and Gear”. In 2005, Mobile PC Magazine named the Maglite® flashlight as one of the 100 greatest gadgets of all time. In 2010, Maglite XL100 made the “Holiday Hot List” (Dec 2010) – Sunset Magazine. In 2011, Mini Mag-Lite LED made the “Best Car-winterizing tools” list (01/11/11) – Woman’s Day Magazine.
LASER SCIENCE: The laser was invented in the early 1950’s. Then computerized laser engraving machines evolved in the 70’s and 80’s. The first items to be decorated with laser engraving were wooden plaques. These refined machines are used today to put your logo on engraved Maglites. Laser has enhanced the popularity of promotional Maglights. Today, it is easy to use your vector art file, and quickly engrave your logo on 50 anodized aluminum Maglites. Your imprint shows as the color of the aluminum showing through the places where the anodized color was removed by the laser. Engraved flashlights with your logo are here to stay, because they combine a useful object with a little bit of well-placed advertising.
THE FUTURE: The next step is already here…The ability to put your full-color logo on the curved metal barrel of the Maglite®. This process was started about 2011. The imprint is virtually un-scratchable. The imprint is permanently adhered to the barrel. The color logo on a Maglite® is available in a very limited market.
With all the technological advances in the last 10 years, custom color printing is now available. You can submit your own hi res pictures, and printing companies can print professional wall calendars to impress your friends and customers.
However, there are 3 things for you to consider when shopping for a calendar printer.
Minimum Quantity of Your Order. Some printers have a published minimum order of 250. BargainPrinting.com and PublishingForLess1.com both have this minimum, which may be unrealistic for your project. Advantage-advertising.com has a low minimum of only 50 for Custom Calendar Printing.
Price Per Calendar. Shutterfly’s price is $23.99, Staples is $12, and Snapfish is $19.99. Popular Vistaprint, known for free business cards, is a high $18 per custom calendar. Advantage Advertising LLC is only $6.00 to $7.50, depending on quantity.
Quality of Imprint. Quality of imprint is something that is not mentioned by the printers, because it mostly depends on the resolution of the pictures you submit. For a high quality output, you need to send your picture in 300 dpi at the final printed size. Anything less than 300 will look fuzzy. Whoever takes the picture needs to make that setting before the picture is snapped. Once the picture is taken, the resolution cannot be increased. The type of paper the calendar is printed on makes a difference in the color intensity and quality. A gloss paper does the best job at this.
Turn your employee frowns into smiles of appreciation. Everyone likes to be
thanked for a job well-done. And thanking them with a gift is a winning combination. One of the most popular corporate gifts is a personalized pocket knife or multi-tool. Knives and tools are:
A way of displaying your corporate logo
Need a reason for giving? In a corporate environment, here are the 2 best ways to establish an employee gift program:
Safety Award Program. You can distribute the gifts one at a time, after an employee has worked 5 years without an accident, for example. Or, you can celebrate when the whole workforce goes without an accident after so many months. Have a picnic or party, and distribute the personalized pocket knife to each employee personally.
Service Award Program. When certain milestones occur in a worker’s career, present them with the knife or tool award.
The main idea is appreciation award, and the main result is a big smile. Would you spend $20 on an employee to get that kind of effect?
about 100 years old. The invention of the dry cell and the miniature incandescent bulb around 1899 made it all possible. Shortly after that, advertising specialty companies began putting their customers’ logos on them, creating the first promotional flashlight. But what will the promotional flashlights be like 100 years from now?
First, let’s look at the major developments in flashlights from 1899 till now, 2014:
Imprinting a company logo, using engraving and screen printing in color, so that a company can use flashlights to promote itself to customers.
Shock resistant case. This helped to protect the bulb and the glass lens from breaking when the flashlight is dropped.
Push button in addition to on/off switch. This feature made it possible to conserve energy, and to send Morse Code.
Imprinting a company logo, using laser engraving to make engraved flashlights and screen printing for printing in color. The company can use flashlights to promote itself to customers.
Designs on the barrel, like the USA flag, camouflage, and various corporate colors.
So, what do you think another 100 years will do to change promotional flashlights? Here are some wild guesses.
Design changes: Could a flashlight be developed that attaches to your hand or fingers, and directs light to where you point?
Energy changes: How about the elimination of batteries. Let’s have a flashlight that gets its unending energy from the magnetic field that is always present all around us. It is free, and it never wears out.
Imprint changes: Besides screen printing and laser engraving, and full color imprinting, how about holographic printing? Imagine your logo in a 3 dimentional holograph that hovers above the torch.
Bulb changes: There is a new LED which is brighter, and is already used in some flashlights. Expect even brighter “light producing elements” in the future.
Ergonomic changes: Instead of a switch, why not have a flashlight controlled by thought waves? If you want it to turn on, it will. If you want it brighter or dimmer, just think it. Don’t laugh. Brain waves are real, and they produce a small electric current that is measurable by electroencephalograms.
Far out? Let me know what you think. And give me some of your own predictions, too. Thanks.
Promotional mugs come in a wide variety of styles, material, and colors today. When I started in the advertising specialty business 22 years ago, the coffee mug selection was rather boring. Mugs were available in…
Then along came promotional mugs in heavy plastic, stainless steel, rubber non-skid bottoms, vacuum insulated, and fancy non-drip closeable lids. Some are available with a combination of material and colors to match your corporate logo. Some companies, like Starline, rate their insulating abilities so you can compare one vacuum bottle with others. The higher the price, the better insulating ability it has. Of course, price is also determined by the size and the type of material.
Promotional mugs, travel mugs, coffee mugs, water bottles, and vacuum mugs all share these common qualities, which make them so popular.
APPRECIATED by your customers, contacts, and employees.
USEFUL. Mugs are so useful, that you might consider them a necessity.
PERPETUAL. Coffee and travel mugs last forever, unless of course you break one. But how hard is it to break stainless steel, ceramic, or heavy plastic?
A PERMANENT GOODWILL GESTURE. Every recipient remembers who gave them the water bottle or vacuum mug. How could they forget, since your logo is permanently imprinted right on it?
Camo is Cool. The number of Camo-Lovers is constantly increasing. Even people who never go to the woods like the look and feel of owning a camo-imprinted item. This Muskoka Fall™ Vacuum Water Bottle, SV98SS, will fit right into your collection of camo personalized pocket knives, camo backpack, hat, and jacket, multi-tools, and Mag-Lites.
That’s what I love about promotional mugs, and I hope you do, too. The never-ending changes in design and materials keeps this area of promotional advertising alive.