How Did Promotional Maglights Get Their Name?

Instead of promotional Maglights, the correct spelling is promotional Maglites.

Anthony Maglica, the heart and soul of Promotional Maglights (Maglites)
Anthony Maglica, the heart and soul of Maglite flashlights

The term has nothing to do with magnetism or magnesium or manganese or magnificent. The term came from the founder, Anthony Maglica.

Mr. Maglica’s life story is a perfect example of the American dream. He had a poor man’s beginnings, and created an empire out of nothing. For a full history of this man’s dream, refer to the Maglite history page. He was born in New York City during the depression, but was raised in his mother’s homeland, Croatia. When he was about 20 years old, he returned to the USA to escape the political turmoil following Word War II.

Long story short, he learned English on his own, started Mag Instrument in 1974, and introduced the first Maglite in 1979. From then on, Mr. Maglica has made many improvements on that first torch. Some of the milestones are:

  • Making a hard plastic gift box, to increase the perceived value of the Maglite as a gift.
  • Changing from an incandescent bulb to an LED, then to a COB bulb.
  • Making various sizes and colors of flashlights.
  • Developing several rechargeable versions.
  • Making models that can be operated with one hand.
  • Colored bulbs
  • Making programmed models that have 3 or 4 modes of lighting, like high, medium, low, strobe, SOS.

Mr. Maglica is still committed to keeping the manufacturing in the United States.

 

Celebrate “Get to Know Your Customers Day” with Promotional Maglights

Get to Know Your Customers with Promotional Maglights.
Get to Know Your Customers with Promotional Maglights.

Tomorrow is “Get to Know Your Customers Day”. How you celebrate depends on what kind of business you have. You can:

  1. Thank your customers using social media.
  2. Call your best customers, and ask them how they are enjoying their last purchase from you.
  3. Ask them what products they would like to see you add to your store.
  4. Attend your local chamber of commerce meeting and make some new contacts.
  5. Give your best customers Promotional Maglights with your company logo. The Maglites will last almost forever, and so will your logo.

 

Promotional Maglights (Maglites) Not Affected by Chinese Lockdown

Promotional Maglights (Maglites) are always made in the USA. Fortunately they

K3A LED Mini Maglite, a promotional Maglight
K3A LED Mini Maglite

will not be affected by the Covid lockdowns occurring in China this month.

This month’s supply chain issues are mainly caused by China’s lockdown due to an increased occurrence of Covid.

Our trade association, Advertising Specialy Institute (ASI) reported that “Suppliers say lockdowns in Shanghai and other areas of China are likely to delay restocking of promo products in North America.”

I know, there has been an inventory issue for a year. Now it is getting worse. China was producing and shipping at a reduced volume last year. Now they are blatantly shut down. The Port of Shanghai is now a huge ship parking lot.  These ships are either waiting to get loaded or unloaded.

Container Ship Waiting to Get Unloaded
Container Ship Waiting to Get Unloaded

How long will this problem last? It depends on the lockdown, and how the Chinese government handles the issue. Fortunately, Maglite is not affected. Many other suppliers like SanMar (according to ASI) have anticipated this problem, and have stocked up on inventory, to above average levels. Other promotional product suppliers that saw this lockdown coming, also are probably prepared to meet customer demand this year. Hopefully China will get back on its feet again soon.

Give Promotional Maglights to Your Sweetheart on Valentines Day

Happy Valentine's Day with Promotional Maglights
Happy Valentine’s Day

Your Sweetie deserves the best on Valentine’s Day. She doesn’t want a box of chocolates or flowers. She really would like to have promotional Maglights for that special day. The best flashlights are USA-Made Maglites.

Addicted to Promotional Maglights (Maglites)? So Are We. Here’s Why

Promotional Maglights® Come In Multiple Colors
Promotional Maglights® Come In Multiple Colors

Some things are habit-forming, like potato chips, beer, peanuts, long showers, afternoon naps. Other things are addicting, like Promotional Maglights. Here are my reasons:

  1. They are made in America.
  2. They seem to last forever, because of a sturdy aluminum barrel and durable switching mechanism.
  3. They come in many colors, to blend with our company logo.
  4. The laser engraved imprint lasts forever. It won’t scratch off.
  5. They are popular world-wide.
  6. The LED bulbs are extremely bright.
  7. Some models are re-chargeable.