So you want your logo on a Maglite, to give to your customers. How do you
choose which Maglite engraved with your logo would be the best choice?
- Budget. How much do you want to spend on each customer? Better yet, what is the lifetime value of each customer? Do they spend $1,000 a year? Over 20 years, they would spend $20,000. Would you be willing to spend $50 on an advertising gift for that customer? Remember, this type of gift will last a lifetime.
- Size. Maglites come as small as one AAA battery. The largest one uses 4 D batteries. There are many in between those two sizes.
- Style. There are rechargeable ones, incandescent ones, and LED ones. Which style is more suited to your client base?
- Color. Your corporate logo might be in color, and you may want to continue that color in all your advertising. Maglites come in several colors, depending on the model.
- Quantity. Do you want to do this project for all your customers, or just the big spenders? That’s up to you.